Tuesday, July 13, 2010
These still aren't my shoes!
If you were around here yesterday, you know they are the shoes of the fabulous Shelli Johannes-Wells. And she so kindly agreed to an interview on my blog back in October. Shelli writes children's, tween, and young adult, and is represented by Alyssa Eisner Henkin of Trident Media. She is also a marketing consultant for several large, well known businesses in the United States. To learn more about her, please visit her web site or her blog. So, I'm reposting this interview, one question a day. If you missed yesterday's question, (I posted really late in the day) scroll down and read it now. I think you'll find it to be informative. Oh, and by the way, I couldn't get the interview to format right the first time I ran it, and I can't do it now either. Weird, huh? Anyway, please excuse the odd spacing. I've always thought of blogging as something I enjoy doing. I never really considered it work, but according to Shelli, in a way, it is an important part of our jobs as authors. Check out her answer to my second question of the interview. 2. Okay, now on to marketing. How important is social networking to marketing? And what role does blogging play in this area? Social networking is very important. Especially online. You can control the marketing of your book, but you cannot control the PR you or your book gets. PR is free. And that word of mouth comes from readers, friends, and your professional network. Blogs are just one way to network. As you know, we bloggers find other blogs we connect with and then somehow in a strange way become friends. Sometimes, I feel like my blogger friends know me better than anyone and that they 100% support me in my writing and journey to publication. I think and hope my bloggie buddies feel the same way about me. If you do not like to blog, find another way to build a network. You can use Facebook, Myspace, Ning, Xanga, Good Reads, Shelftalker, message boards, listserve groups, Twitter, or others. There are so many ways to network, so find a couple that work for you and do them well. Go figure...something this much fun is actually good business, too! It doesn't get much better than that. See you tomorrow for question #3.