Thursday, July 15, 2010
Will these shoes ever be mine?????
Probably not, because they are the shoes of the fabulous Shelli Johannes-Wells. She kindly agreed to an interview on my blog back in October, and I'm reposting that interview one question a day this week. Shelli writes children's, tween, and young adult, and is represented by Alyssa Eisner Henkin of Trident Media. She is also a marketing consultant for several large, well known businesses in the United States. To learn more about her, please visit her web site or her blog. So, one thing I think about a lot is whether or not this whole blogging thing is worth it for the YA author. I mean, seriously, what teens read blogs? Well, I'm easy to prove wrong. Here's what Shelli had to say about that. (Again, I apologize for the formatting. Blogger is just not cooperating with me on this one.) 4. Since teenagers don't typically blog, how effective is blogging as a marketing tool for the YA author? Wait - who says teens don't blog??? According to Pew studies, in 2008, more than half (58%) of all teens maintain a profile on a social networking site such as Facebook or MySpace, 27% have an online journal or blog, and 11% maintain a personal website. Girls dominate the teen blogosphere and social networks. 66% of girls have a profile (compared with 50% of boys), and 34% of those girls (versus 20% of boys) keep an online journal or blog. A lot of teens also review books on their blogs. I follow a few, and they are amazingly knowledgeable about authors and books. Therefore, I say blogging is effective - if you do it well and often. Now are you blogging for the teen audience prior to being published? Probably not. In the beginning, your blog targets other writers, bloggers, editors and agents. But later, when you are published, that audience may change, and teens may follow. Just look at Meg Cabot's following! So, for all you YA authors out there, you may not have a teen following now, but eventually you will. Isn't that something to think about? I know it is for me. It makes me want to crank some Lady GaGa, put on my pink Converse, and take a picture of my feet. Come to think of it, maybe I should. You know, for the future when I'm published and all.