Monday, July 12, 2010
These aren't my shoes!
They are the shoes of the fabulous Shelli Johannes-Wells. And she so kindly agreed to an interview on my blog back in October. Shelli writes children's, tween, and young adult, and is represented by Alyssa Eisner Henkin of Trident Media. She is also a marketing consultant for several large, well known businesses in the United States. To learn more about her, please visit her web site or her blog. In my post on Friday, I indicated that I'd be reposting the interview, one question a day, this week. I think you will find her answers enlightening. One thing, I've heard over and over again is that agents really do read potential clients' blogs. If this is the case, shouldn't we be careful about what we post? Well, let's see what Shelli had to say. 1. Thank you so much for agreeing to this interview. I think my readers could benefit from your marketing knowledge. But first, everyone would like to know if agents really visit the blogs of potential clients. Based on your numerous interviews with agents and editors, do you think they do? If so, what do they look for? YES they do! First of all, if you go to my blog and read my weekly Monday interviews with agents and editors on marketing, you will see most of them Google writers online and expect writers to have an online presence. I also speak at many SCBWI conferences and end up hanging out with faculty. I can't tell you how many editors and agents goggle writers and scour the Internet looking for information on potential writers. I have at least 5 friends who got "found" on their blog. I think they look for voice, personality, good ideas, and optimism. They want to see if they can connect to this author and work with them. You can tell a lot about someone's personality by reading someone's blog. I think they are turned off by boring material, negativity, and detailed reports of submission rejection. Okay, so there you have it. Even if we don't have a book to sell yet, we need to keep our blogs positive and somewhat professional. You never know who might stop by for a peek. I'll be back tomorrow with question #2.