Wednesday, July 7, 2010
Time... There's Never Enough of It!
If you read my post on Monday, you know that social networking has been weighing heavy on my mind. One of my goals for 2010 was to expand my activity in this area, and I've regrettably gone backwards. Or have I? I'm not so sure that it's a huge priority right now. Obviously, marketing is important when it comes to selling a book, but what about for those of us who don't have a book to sell yet? How important is social networking? Some of you will remember a series of post I did about a year ago involving using social networking as a marketing tool. I still stand behind every single one of them, but I have some additional thoughts to add. For those of us who are not published yet, building a platform is a daunting task, and reasonably so. I think this is because, in part, we aren't ready for that yet. How do you market something that isn't for sale? Ever since I came back from my five week blogging break, I've noticed an increase in people stepping back from social networking because they are overwhelmed by the time it takes. I'm so glad I'm not the only one feeling the undue pressure. My blog isn't going to help me sell books. I mean, seriously, unless I wrote a book about shoes, how in the heck would this be a good marketing tool? Maybe, if I wrote women's fiction, it might work, but for young adult... I don't think so. My point is this: each and every one of us needs to define what blogging means for us. After we do that, we can decide how much time we should devote to it. If you are an unpublished author like me, the majority of your time should be spent honing your craft, not socializing here. Now, that's not to say that interacting with others who are learning as you are isn't helpful. I'm just saying don't beat yourself up about not blogging regularly. Writing should be your priority. Blogging is an enjoyable pastime that helps me associate with others who are in the same place as me. When I start feeling too much pressure, well then, it's like the bad friend who sucks me dry because she's too needy. When it feels like that, it's time to take a break. If I didn't, my posts would be ridiculously boring, and who wants to read that? I love you all dearly, and the decision to start blogging was one of the best I've ever made. I hope to feel that way in years to come. Thank you all for sticking by me during my inconsistent blogging period. So, you tell me, why do you blog? Are you feeling undue pressure? I hope not. If so, let it go, because there are much more important things to worry about.