Thursday, October 8, 2009
NIKE came up with one of the most memorable marketing slogans in the history of the shoe industry. When someone says, "Just Do It", we immediately think of NIKE. I've been talking about various aspects of blogging for the last couple of weeks, and you may be wondering what my sudden obsession is all about. Well, it isn't exactly sudden. I've been thinking about it for a while now. At some point, every writer is going to have to think about the marketing aspect of social networking. My blog has always been a means of connecting with other writers. I never considered it a marketing tool. And, why should I? I'm not published yet, so I have nothing to market, right? Well, according to a great number of people who know a lot more than I do, I've got it all wrong. It's never too early to start thinking about marketing. Just like we all recognize the NIKE slogan, we want people to recognize our name when we are finally published. I hope you all can join me tomorrow. I'll be interviewing fellow blogger and author, Shelli Johannes-Wells. Shelli is not only an author, but also a marketing consultant who has interviewed numerous editors and agents. She has spoken at conferences all across the country, and I'm sure she will have some great insight on this issue. What are your thoughts on marketing and social networking? Oh, and I want to thank you all for your input on my name dilemma. You guys are the best. I haven't decided what to do permanently, but for now, you will see the user name of Susan R. Mills in your comments. Good-bye, Lazy Writer!